Brewing company wants community members to nominate athletes, coaches as ‘Hometown Heroes’

By on January 15, 2014

The B.C. brewing company that is the official sponsor of the 2015 Canada Winter Games is looking for athletes, coaches or community mentors who will be recognized as “Hometown Heroes” heading into the big sporting event next summer.

Prince George-based Pacific Western Brewing (PWB) has begun the first of four B.C.-wide searches for hometown heroes, said company publicist Brian Kieran.

“The company wanted to do something to recognize athletes, coaches and mentors who are heavily involved in their community as a way to generate excitement for the upcoming Canada Winter Games and honour those people who work so hard to bring recognition to their hometowns,” said Kieran.

Kazuko Komatsu, the owner and CEO of PWB, said his company is thrilled to be involved in the Hometown Heroes program.

“We are honoured to support the goals of the 2015 Canada Winter Games by identifying and supporting athletes and community leaders and mentors who have shown the potential to become Canada’s future ambassadors,” said Komatsu.

Starting last week and continuing until January 31, PWB is accepting applications in the first four search rounds. Rounds two, three and four will begin April 1, September 1 and Jan. 1 of 2015.

In each round of the search, a Hometown Hero will be selected from each of the province’s four regions – northern B.C., Greater Vancouver, Vancouver Island and the Okanagan/Kootenays.

“At least 16 heroes will be selected from all regions in four rounds leading up to the Games in February of 2015,” said Komatsu. “Our heroes will be receiving bursaries representing a portion of PWB proceeds from the sale of our fine products. We started this program in 2002 and we have supported many young athletes and other community heroes whose extraordinary endeavours inspire us all.”

Application to the Hometown Heroes program is open to any B.C. resident currently engaged in sports as an athlete or coach, or otherwise excelling in a community mentoring activity.

Applicants must be at least 19 years of age.

Candidates will demonstrate outstanding sportsmanship, proven interest, ability and passion in the pursuit of their sport, a dedication to their learning with a strong track record of academic success and a well-rounded lifestyle including community involvement.

Two letters of recommendation by a non-relative should accompany the application.

Whle the majority of nominees will be athletes and coaches, the bursaries are also being offered to community members who have participated in or organized community programs and events, said Kieran.

Kieran said the bursaries that will be handed out would be announced prior to the beginning of the Canada Winter Games in Prince George next February.

The amount of bursaries has yet to be determined and will be directly related to the profits generated by PWB over the next 13 months, said Kieran.

Pacific Western Breweries sees this contest as a great way to generate excitement about the upcoming Canada Winter Games, promote the brewery and to gain recognition and appreciation for athletes and coaches who work so hard to excel in their respective sports and bring pride to their communities, said Kieran.

Hundreds of athletes from across the province will be gathering in Prince George for the Canada Winter Games next winter and that community is already deep into the planning stages for what promises to be one of the most exciting sporting events to ever take place in northern B.C., he said.

“There’s already great excitement surrounding this event and we’re still one year away from the Games taking place,” he said.

Application forms are available at and you can send the applications by email to or mail to Hometown Heroes Bursaries, PWB Foundation, 3876 Norland Ave., Burnaby, B.C., V5G 4T9.


Osoyoos Times



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