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Desert Live Music Festival is ready to rock and roll
Organizers are hoping thousands of music fans are going to attend the inaugural Desert Live Music Festival – which kicks off Friday night in Gyro Park in downtown Osoyoos.
Meanwhile, an audience of potentially hundreds of thousands will be able to tune in to watch all the fun in Osoyoos later this year thanks to the sponsorship of Eastlink.
The communications giant is sending a crew of 12 employees to tape segments from Desert Live for two new television shows that will be airing on Eastlink stations in the fall.
The shows are called Turn It Up and Out Loud, two of eight new Eastlink TV shows that will be added for cable subscribers in Osoyoos and Oliver later this year, said Julie Benoit, the regional marketing manager for Eastlink.
Another Eastlink show called Super Food Chef, featuring acclaimed chef Wes Levesque, will also be filming in Osoyoos during the Desert Live festival, said Benoit.
“We hope to be able to film at least two full shows for Out Loud and two for Super Food Chef from the footage we will be gathering in Osoyoos at Desert Live,” said Benoit. “Eastlink is very excited to be on board as a major sponsor for this first-time festival.
“We think the festival is going to be a huge success and we thought it would be great to send a large crew to Osoyoos to capture all of the excitement, while shooting material for these new shows.”
Out Loud will be a show that focuses on the musicians who will be performing at Desert Live, she said.
Eastlink personnel will remain in Osoyoos for the entire five-day festival, she said.
Eastlink will be releasing information about when these shows will be appearing on television over the next several weeks, she said.
Mike Campol, the chair of the organizing committee, said there’s genuine excitement about Desert Live in the community and he’s expecting large crowds throughout the festival.
“I’m pumped and I think the community is pumped,” said Campol. “There’s a real buzz in the air and I’m very confident we’re going to have some real nice crowds down at Gyro Park throughout the festival.”
Music is slated to start around noon every day and continue until 10 p.m. each night, said Campol.
A huge, fenced in beer garden has been set up and those people enjoying a cold beer will be able to get a great view of the stage, he said.
More than 50 volunteers have donated their time to ensure the inaugural festival will be a success and will be performing such duties as security, site clean up, running the beer garden and ticket sales.
“You can’t run a festival of this size without plenty of volunteers and the response we’ve had with volunteers has been fantastic,” he said.
Osoyoos attracts a lot of people for its annual Cherry Fiesta celebrations in and around Canada Day and this festival is sure to attract even more, he said.
“We’ve had a lot of interest from Vancouver, across the Okanagan Valley and a lot of interest on our Facebook page from the Kootenays,” said Campol.
Being able to offer five days of good music and good times free of charge is exciting, he said.
“We hope to have a very successful first festival so we can build things up and make things even better next year and hopefully be able to hold a huge concert with big name headliner up at Desert Park as soon as next year,” he said.
Anyone wanting more information about Desert Live and the entire list of musical acts scheduled to perform can go online and visit www.desertlive.ca.